Frontline Accounting was started in 2011 by Mark Cottle and Jon Ryall.
Working through the ranks in the accounting industry, we knew accounting services on the whole didn’t really cut it.
The firms we worked for had massive resources and intellect, but most of the time it was the client who had to be proactive to get the advice they needed.
We knew that accountants needed to be a lot closer to the businesses of their clients.
Then in mid 2011 we were introduced to Xero accounting software. This was a totally new way of doing accounting… internet connected at all times, accessible to our clients from anywhere on the planet (For more information on this, read our whitepaper).
That was all the incentive we needed to push out from the shore.
HUMBLE BEGINNINGS
We left our jobs and started with just a small handful of clients, working from Jon’s garage.
We got in front of as many business owners as we could… after all, we had to put food on the table.
It’s never easy starting from scratch at the best of times, but we knew we could make a difference to our clients.
Things have grown a lot since then. We now have a nice office in Melbourne and another one in Manila.
MANILA
Xero and other cloud based software opened up the world of opportunity for hiring high quality staff at wage rates much lower than Australia and other Western countries.
We jumped on the opportunity from day one, hiring our first Manila-based accountant within months of opening the business.
It wasn’t easy… we had no one to show us how to make all this work. We made some mistakes along the way… We did a lot by trial and error.
But we’ve made it work.
This fact was recognised In early 2013 we won the award for Most Innovative Accounting Business at the Proactive Accountants Network Annual Conference.
Now we have firms from all around Australia and the UK asking us for help on doing what we’ve done. You can see our website for Accounting Firms to find out more.
BRINGING YOU THE FUTURE
Our passion has always been for small to medium businesses. We’ve found that our best results have come with businesses turning over $1M – $10M.
Many of the services we deliver are typical, but not delivered in the typical (slow, boring, unresponsive) way.
There are three things we want for your business.
Get back control, attain visibility over the numbers, and super-charge your growth.
If this is what your business needs, we have the technology and the people to do what your previous accountant couldn’t…
How connected are you with real-time advice? Does your accountant protect your business week in and week out? Are you leveraging technology to get an advantage?
To dig a little deeper, grab a copy of our whitepaper and bring yourself up to speed. If something resonates with you after reading it, give use a call and we can see if your business is a match for what we are doing. It’s not for everyone, and if we can’t help you… we’ll tell you straight and point you in the right direction.